Legal

Privacy policy

Last updated 14 November 2026.

Who is responsible

Shop And Favor Ltd, a company registered in England and Wales with number 14702696, registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom runs CatalogHand and is responsible for the personal data described here. Contact: hello@cataloghand.com.

Store owners and their teams

When you start a trial or subscribe, we collect your name, email address, store address and plan. Stripe processes your payment details; we do not see or store full card numbers. We use this data to provide the service, bill you and contact you about your account.

Shoppers who use the chat

When a shopper chats with CatalogHand on a store, we process their questions and our answers to reply and to show the store owner which questions their pages could not answer. We do not ask shoppers for contact details unless they ask to reach a person. Conversations and any contact details are deleted after 90 days. For this data, the store is responsible for its shoppers' data and we process it on the store's behalf.

Store data we read

We read the public product pages of a store, or its product data through Shopify with read-only access, to answer questions. Our crawler identifies itself and follows robots.txt; see our crawler page.

Outreach and private demos

We may email businesses at their public business email address to offer CatalogHand, based on our legitimate interest in offering a relevant service. Each email explains how to opt out. Private demo pages are hidden from search engines and expire after 21 days. On those pages we record visits, questions and product clicks with a daily-changing hash instead of the IP address.

Cookies

We use one functional cookie to remember which private demo you came from, so we can link your trial to it. We do not use advertising cookies.

Service providers

We use Render (hosting, United States), Anthropic (AI answers), Stripe (payments) and email providers to send and receive email. They process data only on our instructions. Some of them are outside the UK and the EU; we rely on their standard contractual protections for those transfers.

How long we keep data

Shopper conversations: 90 days. Product copies used for demos: deleted 2 days after the demo expires. Account and billing records: as long as the law requires, usually 6 years.

Your rights

You can ask us for a copy of your personal data, or ask us to correct or delete it, by emailing us. You can also complain to your data protection authority, such as the UK Information Commissioner's Office.